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How do you drive manual toothbrush users to switch to GLEEM power toothbrush? You give them the functional, stylish and affordable choice for a simply effective power clean. All the power you need, without the stuff you don't.
GLEEM AND SIMPLE
AD CAMPAIGN
We developed a new campaign, Gleem and Simple, produced primary OLVs and developed a content video library for optimizing creative in real-time.
TEST & LEARN
META AND TIKTOK
A tactical test and learn roadmap for Meta and TikTok allowed us to optimize creative based on real-time performance. This iterative creative development unlocked learnings on what visual and messaging tools work hardest together for our Gen Z audience.
PHOTOGRAPHY
PRODUCT & LIFESTYLE
We shot studio and lifestyle photography, developing a content library of visuals to help drive brand equity.
eCONTENT
SECONDARY & ENHANCED
In order to drive awareness and sales for GLEEM, our team completed an eContent refresh including secondary images and enhanced content for retailers.
CREATIVE DIRECTION
POST-PRODUCTION EDITING
Created as a member of the Crispin Creative Team.
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